Email Marketing & SMS Marketing

In this fast-paced digital world, Email marketing and SMS marketing are the two giants that always pitted against each other in various ways. Both are used widely by lots of small as well as big businesses across the world. However, most marketers are still unsure which marketing channel suits their business needs. When it comes to both email marketing and SMS marketing, there seems to be a lot of confusion about which channel is still viable to use. Here we will explore the importance, direct customer reach and important tools related to email marketing as well as SMS marketing.

What is Email Marketing and SMS Marketing?

Email marketing is one of the effective marketing options for small businesses. It is considered as the digital marketing strategy of sending emails to prospects and customers to promote products or services.
Sending effective marketing emails to develop relationships with potential customers or clients that further turn on-time potential customers or clients into loyal, raving fans.
On the other hand, SMS Marketing is another marketing channel that allows various businesses to send promotional campaigns or transactional messages for marketing purposes through SMS or more commonly known as text messaging.
Despite this, the marketing messages can vary from product launches, latest updates, alerts, exciting offers, sales, new lines and more.

The Importance of Email Marketing

Email marketing is often ranked as one of the top contributors to a successful digital strategy in a highly competitive digital marketplace. Here’s why:

1. Connects more reliable customers than social media

Social media is constantly growing with the total number of 1.7 billion users on Facebook and 313 million users on Twitter. However, social media still doesn’t outpace email use. Because the life span of social media posts daily fade quickly. Email Marketing provides a credible, long-lasting way to directly connect with new and existing customers.

2. Email is cost-effective

In this digital marketing world, most companies are trying hard to maximize their marketing budget while achieving overall business goals. Email marketing is one of the most cost-effective marketing strategies to reach millions of target audience globally. It is also less time-intensive as compared to traditional marketing strategies. Email marketing also generates an unbeatable ROI ( Return On Investment).

3. Reach endless mobile customers with email marketing

The number of mobile users has tremendously increased over the years. In 2020, the number of smartphone users has surpassed five billion. With that in mind, the businesses can effortlessly reach 2.6 billion email users with email marketing. It is a great opportunity for small businesses to create email content with responsive design and to reach out and engage with customers.

4. Email ties all your marketing techniques together

You can easily promote your every marketing strategy via email. For instance, if you have created content for your blog share it with your subscribers via email, invite subscribers to join social media contest you have launched via email, send a product email to subscribers to drive traffic to your website. As you can see, you can tie all your marketing techniques together while making the email center of your marketing strategy.

What tools do businesses use for successful Email & SMS Marketing?

There are thousands of ways businesses can use different tools for effective Email and SMS marketing:
Email Marketing
  • Constant Contact
  • SendInBlue
  • GetResponse
  • ConvertKit
  • MailChimp
SMS Marketing
  • Trumpia
  • Message Launch
  • EngageBay
  • Slick Text
  • JookSMS
To grow your business, it’s time to start making a plan for implementation. If you want to have a successful email as well as SMS marketing campaigns set up by 2020, you’ll first need to start identifying the best tools, techniques, and methods to influence more conversions over time.
However, the great way to build brand awareness, and award customer loyalty is by leveraging SMS with email. By incorporating email and SMS marketing together, you can meet customer preferences, provides top-notch services and empower your customers with quality content.
Search Engine Optimization:
What is it? Types of SEO and its importance
Over the years, many brands and businesses have understood the need for SEO for their digital properties. Why? Because Search Engine Optimization adds more clarity, overall searchability and visibility to your website. Besides this, it offers more benefits that take your brand to the next level. Every webmaster should understand what is search engine optimization, types of SEO and its importance depending on the needs and requirements of the website.

What is SEO (Search Engine Optimization)?

In simple terms, SEO means Search Engine Optimization that enhances both the quality and quantity of website traffic.
It is the method by which you can improve your site rankings SERP’s (Search Engine Result Pages) on various sites such as Google, Yahoo, Bing, etc.
SEO is considered as an effective strategy to get more traffic, repetitive users from diverse sources by identifying the relevant keywords and phrases for the target audiences.

Types of SEO

Below we have mentioned two most important types of SEO that can help you improve your website performance:

On-Page SEO

On-Page SEO is the most well-known type of SEO. It refers to all the activities that are carried out on a particular webpage like images, text or code that is to be published. Simply put, On-page SEO is the practice of improving the design code, functionality, and navigation structure of the website. It gives users an easy to navigate and flawless experience. The On-page SEO activities primarily include inducing rich keywords at the right place and in the right quantity, inserting meta tags, meta description, internal links and providing the users with quality content.

on-page seo, seo, search engine optimization
on-page seo, seo, search engine optimization

Off-Page SEO

Off-Page SEO is another great technique to promote your website on the internet. This method is all about promotion that is performed on a page after it goes live on the web. The Off-page SEO activities include sharing the post, directory submission, business listings, article submission, blog submission, etc. In addition to the methods mentioned above, practicing a top-level SEO will offer a valuable, quality product or service that allows the end-user to trust your brand.

off-page seo, seo, search engine optimization
off-page seo, seo, search engine optimization

Importance of SEO

In today’s digital competitive market, it is of utmost importance for businesses to optimize their site. One can effortlessly implement various SEO services depending on the size, type, and requirements of their business. Search Engine Optimization is an effective marketing strategy because:
  • Optimizing a website can generate more traffic and maintain the level over the search engine.
  • A good SEO practice can improve the user experience, visibility, and usability of a website.
  • Users who find your web site by searching various search engines like Google, Bing or Yahoo are more likely to promote it on social networking sites such as Facebook, Twitter, LinkedIn, etc.
  • You will get the opportunity to build trust, credibility, and authority with prospective customers in the research phase.
  • Unlike traditional methods, you can accurately evaluate the site’s performance, monitor your website, referral sources, and conversions including other methods with the help of Google Analytics that also matters for your business.
An SEO friendly website can help you boost your credibility, earn more traffic, generate good ROI (Return On Investment), and improve your online visibility Without effective SEO techniques, you can lessen your chance of succeeding in the market.
Therefore, your business must provide a user-friendly website to your target audience by opting for the Best SEO services in Delhi.

Goals and Planning - Digital Marketing Blog - Aanha Services

Well, the most important factor in planning your Career, according to me, is SELF-GROWTH
“Set your goals
THINK
What’s your yearly goal? Then, what should be your monthly goal?
Targets for each week to achieve that monthly goal “
Follow this and you will surely be a step closer to achieving your Goal along with Self-Growth and Satisfaction.
Let us first know if you are a Service class person or a Business Class individual.
Service Class? Okay, here’s what I have for you.
Well, thinking from a job perspective, commitment towards your company comes first. At the same time, personal growth is another BIG concern.
Definitely, a versatile person with more skills and excellence is selected in an interview as when compared to a person with a limited skill set. But at the same time, adding skills without excellence wouldn’t lead you far and is a big NO-NO. Just increasing the length of your resume or CV with multiple skills without any experience of the same won’t be beneficial. However, a few skills with hands on experience, is the KEY.
Being dedicated towards your company, it is also important to work on your self-growth.
(which will again help in benefitting your company with your inputs)
Why? Confused?
Just think! What if you are perfect in a particular skill and get selected for it and working for over 10 years on the same while you miss on the latest advancements in your field that may include languages which are better and make your work easier? How bad would it be that you are unaware of them? Feeling odd? What you have gained in the last 10 years, your junior might gain in just 4?
Since in this tech savvy world, advancement in technology is growing vertically. One needs to update himself/herself with the growing technology, else you might see your juniors at a higher post/designation and salary in few years of your working and that will be because you lack skills. Be keen in serving your company with the best possible solutions at all times, with latest and fast technologies. Stay up to date with upcoming technologies and know their pros and cons.
I hope a small thought over this leads you towards your Goals & Success.
Business Class? Running a start-up or a well settled business in order to grow, here’s what I have for you.
Well, to increase your overall business growth, it is important for you to grow personally and that is how you raise your business too.
Focus on your “5-year plan” and the steps you need to follow to achieve it in the prescribed time.
What should you do to achieve it?
THINK, RESEARCH, ANALYZE, STRATEGIZE and plan accordingly.
At the end of the day, think “What work did I do today”, and if you have the answer, GREAT, it’s time to analyze whether it is leading to your goal or not.
But what if it takes you 5 minutes to think and know that you haven’t really worked on your job well, instead you were so busy managing others such that your input as an individual was close to zero. Not so happy? Are you satisfied?
Think about your input as an individual. Your personal growth is important to achieve your business goals and elevate it. What is the point of just managing while you can’t give inputs to your own business? Adding new vertices or innovating a bit more works only when you have the capacity to absorb it into your business.
It’s time to first organize your business structure in such a manner that involves 20% of your management skills and 80% of your work power to achieve the goals.
“It’s only your learnings that can increase your business exponentially”
Stay updated with the latest technologies, methods and services that your competitors may already be offering to their clients or customers. Also analyze, to provide the best services to your clients. Take time, invest in research and development to come out with the best possible solutions and services for your customers and see yourself achieving your business goals in minimal time.

What is Digital Marketing? Benefits | Aanha Services

Ever heard of the term Digital Marketing or Online Marketing? But don’t know exactly what it is or it’s benefits.

What is Digital Marketing?

Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing, etc.
I have often heard that by digital marketing, most people understand just one word that is SEO, hardly knowing what it exactly is. So, for everyone who is unaware of what exactly Digital Marketing is, I hope this blog helps you to understand it better and in the simplest way.

Let’s start from a very basic question.
Suppose you want to purchase a product e.g. ‘phone’
What’s the first thing most people do, they Google it, right?
Ever thought, from where is google providing million results (e.g. About 25,27,00,00,000 results (0.48 seconds)) for just one keyword, “buy phone”.
Well, Google’s database is loading and crawling through millions of websites created either by you or by billions of people living in this world.
But how does it decide to show one website at the first rank out of the billions which are most relevant to that keyword? e.g. in the image 1 you see “Flipkart”, “amazon”, “91mobiles.com”
Now, that’s what digital marketers do. They work on your business website to make it rank amongst the top 10 searches of Google to which 95% of searchers respond.
A fact says “More than 70% of people click on the 1st link on Google”
Wondering how to rank your website on Google’s first page through Internet Marketing?
Well, to rank your website, Google has made certain factors which decide websites that contain the most relevant information based on the search.
But first and foremost, to start marketing your business online, you need to have a good Website for your business. But that’s not it.
Simply creating your website and not marketing it would lead you towards no results.
Did you know? On an average a website visitor doesn’t spend more than 30 seconds on a website to find it’s relevant content. So, it is utterly important to grab your customer in just 30 seconds by providing the best and relevant content or you lose a potential customer forever.
Here’s a list of few basic Digital Marketing Services you can start off with to promote your business (to know what exactly every service is, you can see the images attached for your reference):
  1. SEO (Search Engine Optimization) – Organic search results, mainly based on keywords, content quality and type. (refer pic 1)
  2. SEM (Search Engine Marketing) – Paid search results, based on keywords (refer pic 2)
  3. SMM (Social Media Marketing) – Facebook, Instagram, LinkedIn etc. i.e. using social media platforms to reach to your potential customers
  4. YouTube – To reach out to your customers through videos on your YouTube Channel
  5. Emails & SMS – Spreading awareness about your business through emails & SMS
  6. In stream Application advertisements on mobiles
  7. Sell your products on ecommerce platforms
and much more.
Living a technology dominant life today, we must understand that almost 70% of the world uses Internet to look for a product/service of their choice. Digital Marketing is one way to enhance your business among all these people. People become more aware of your business and tend to buy or use your product/service. A good and organic online presence not only gives you more customers but also builds your brand. There is no negative to this form of marketing.
It is in fact a thoughtful and successful form of investing into marketing. You can ensure great returns on your investment here and also mould things based on your marketing budget.
I hope my article makes you informed of Digital Marketing (Internet Marketing) and how advantageous it can be for your business.
Note: The results and numbers are just for reference purpose and may vary with time.

Pic 1 - SEO Organic Result

seo organic result

Pic 2 - SEO Paid Result

seo paid result


AMP Development – Increase your mobile page speed


Facing mobile speed issues on Google AdWords?
Getting a recommendation like “Fix your mobile page speed” on Google AdWords?
Want to increase user-friendly experience and better conversion rate?
Get fast-loading mobile-friendly web page (accelerated mobile page) for your Business, ideal for Google AdWords with Aanha Services

What is AMP?

AMP stands for Accelerated Mobile Pages. AMP web layout is designed and developed in such a way that it increases page speed, enhances overall user experience resulting in more conversion compared to a normal web page.
Since 80% of the users or customers land on to your website through a mobile device, it is important to enhance the performance and speed of your business site on mobile as well.
We have listed a few benefits of AMP – Accelerated Mobile Pages.
  1. Fast speed and mobile-friendly.
  2. Google AdWords preferring landing pages designed on Amp code
  3. Mobile-friendly designs
  4. Blocks use of unnecessary scripts
  5. Flexible layout and compatible with every browser
  6. Better user-friendly experience
  7. Comparatively more conversion rate
  8. Enhance SEO and fast crawling on SERPs
  9. AMP Webpages provide a sound and customized script code that smartly allows only a limited space to the ads on the page and focuses on the main content as well as on the image optimization and compression. They are carefully designed not to degrade the performance of the mobile web page.
Get your AMP page validated by Google AMP Page Validator enter your AMP page link and check.
Check your Page Speed Insights
To get an AMP page developed for your business, contact Aanha Services
Was this helpful? Need assistance on the same? Mention your queries in the comment section below.
Get more conversions with better user experience with Amp Web Development.

What is Social Media Marketing?

Did you know?

* Of all the adults with Internet Access, 71% use social media i.e. they have at least one account, either on Facebook or Linkedin or Instagram!
* Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
In short, social media is where your customers and potential customers have their eyes all day long. What you are left to do is have their attention diverted towards your services or products.
Now there are several ways to that through Digital Marketing!
– Spreading awareness about your brand or creating social media awareness of your company to reach your potential customers
– Adding a routine post on social media stating about different products or services you offer
– Having informational posts about new launches, discounts or any other schemes that can be offered
– Sharing customer reviews and experiences can also prove beneficial
– Posting ads with/without pictures or videos to target the right group of people for your business
– Selling online directly through social media, marketplace etc.
Platforms for Social Media Marketing Services
While there are plenty of social media platforms for Internet marketing, few platforms still stay the most engaged and popular among its users, e.g. Facebook, Linkedin, Twitter & Instagram.
Types of Ads in social media marketing
There are hundreds of things one can do on social media including brand awareness, website clicks/visitors, local area reach, lead forms/signup forms, direct app installations, ads in messenger, in stream video ads, job vacancy, special discounts and offers to redeem, upcoming event registrations, sponsored videos and much more.
Type and variants for audience selection in social media marketing
Content always requires the attention of the right audience to work in the way it is supposed to.
Narrow down your reach to your potential customers to receive the highest conversion rate. This is done by targeting the people or selecting the right kind of audience of the ad or post for your business based on various factors:
  1. Based on age, gender, location
  2. Demographics – Work, education, hobbies, designation, govt or private employment
  3. Based on revenue, interest, income, likes, industry.
Importance of Social Media marketing
  1. Brand awareness – It is utterly important to understand when your business needs to turn into a brand and start selling itself. Branding involves more information spread and requires the best content.
  2. Audience engagement – In an era of social media, your business is rated on the basis of its online presence specially on social media. You need to be an active user on social media to build the trust of customers.
  3. Reach millions of users with least amount of money – Social Media platforms are open platforms; i.e. you are not charged to post. Infact, the advertisements cost very little in comparison to the traditional ads on televisions or hoardings or print media.
  4. Audience selection – It is easily possible to select the right audience as per product and services for the customers who are most likely to buy or avail your services based on multiple factors to target your potential customers.
  5. Display products to hundreds of potential customers even if you don’t have a good website. You don’t need a website if you are short of budget or you’re not yet ready to expand as much. Social media covers it all by giving you notifications over your mobile if someone is interested in your service.
Facebook Marketing
Founded in 2004, Facebook is the still the most widely used social media platform all over the World and attracts users of all age groups. It is possible to brand your product/services through Instagram pages, sell it through the Facebook Marketplace or even build an online customer base using the Facebook Ads. Advertisements here can vary based on business requirements and can be designed accordingly.
Facebook insights, facebook marketing, aanha services facebook marketing

Linkedin Marketing
Linkedin is a B2B social media platform where one can upload their professional details, find companies offering jobs similar to your profile. Create company page, add your business details, let your employees mention the company they work into. It is best to post about your domain, business and achievements or even about new product or service releases. LinkedIn attracts a variety of users who share their personal and business profiles and look for same to their benefit. Thus this is the best platform to build your brand and business reputation in the domain.
linkedin insight, linkedin marketing, aanha services linkedin analytics,  linkedin performance

Instagram Marketing
Create a business account, post creative images and gain your followers to become an influencer. Instagram is the most widely used application when it comes to youngsters and having an active business display on Instagram rises your stake to the next level.
instagram insights followers, instagram marketing, aanha services facebook marketing

Twitter Marketing
Tweets are all about latest trends going in and around the country. Major plus point, tweets and links in them are indexed by Google making it useful even for Search Engine Optimization. Your twitter presence decides the vastness of your work. It spreads like news and you get the appropriate amount of attention required to be known in the market. Spread the latest updates to reach a large audience who could become potential customers later.
twitter analytics,  twitter marketing, aanha services twitter marketing

Tiktok Marketing
Founded in 2012, TikTok is a video-sharing social network service that allows users to create short lip-sync videos, through which users create funny videos, mimic powerful messages or showcase their talents. While being limited to only mobile devices, as per researchers TikTok App has gained around 800 million downloads worldwide. With such a huge number of users, TikTok now emerges with TikTok Advertising i.e. You can now showcase your products and services on TikTok, by creating your TikTok Ads Account

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Email Marketing & SMS Marketing

In this fast-paced digital world,  Email marketing and SMS marketing  are the two giants that always pitted against each other in various ...