6 WordPress SEO Tips for a Better Ranking

WordPress and Search Engine Optimization (search engine optimization) cross collectively like peanut butter and jelly. search engine optimization is a crucial a part of WordPress web sites that permits them to end up seen on the net and appeal to new users. With 91 percent of people finding information on the internet through search engines, this should be a significant focus for anyone looking to increase the amount of traffic to their website.

Luckily, there are a few WordPress SEO tricks you can utilize to help boost your rankings.

Keep reading this guide to learn the best WordPress SEO tips that will give your website an instant upgrade.

1. Choose an SEO WordPress Theme

First things first, you will have to select a theme for your WordPress website. Choosing a theme will give your site added design and functionality.

Some themes are more SEO friendly than others – making it critical to look for this feature when shopping around for different designs. There are hundreds of completely free themes to choose from, just be careful with some of these as they don’t come loaded with many essential features that premium themes have.

Before installing, it’s best to test the theme out to see how it performs. Many themes will give you a live demo before downloading.

2. Download a WordPress SEO Plugin

If you are looking to really upgrade your website search engine optimization you should consider installing an SEO plugin.

Plugins are simply pieces of code that can be added to your website to add functions such as:

• Added security
• SEO
• Forms
• Analytics
• Automatic updates
• Subscriptions

If you are seeking the best SEO plugin for WordPress, most people swear by Yoast SEO WordPress. The plugin can help attract new visitors through various methods like keyword optimization, indexing, sitemaps, permalinks, and much more.

3. Start Building Links

Linking is a significant part of search engine optimization. Its part of the process that helps Google figure out what sites are authoritative or not.

Internal links help visitors navigate your site and can be used to lead users to the content you want them to see most. Backlinks are a little harder to build—these come from other sites and link back to yours.

The more quality backlinks you can build, the better your site will rank.

4. Keyword Research

A significant portion of how well your site ranks on search engines can be directly attributable to the extent of the research you put into it.

It’s essential to have a specific keyword to focus on, allowing search engines to connect you with users interested in seeing your content.

5. Improve Performance

The performance of your website is another critical factor when it comes to SEO. Choosing a responsive theme can be a good start for quicker loading times.

Another factor to take into consideration is the images on your web page. Images can slow down your website substantially if they are not optimized.

6. Try Managed SEO Services

Sometimes, it may seem impossible to improve your search engine ranking with so much competition doing the same things as you.

It may be worth it to try managed SEO services to help give your business the tools it needs to grow and develop. These professionals know what it takes to boost your rankings and get results.

Interested in Learning More WordPress SEO Tips?

WordPress is a fantastic place to get started building websites and interacting with followers. By utilizing these few WordPress SEO tips, you will be well on your way to gathering followers and working your way up the search engine rankings.

Blog Source: https://blog.nhregister.com/lifestyle/2020/10/21/is-your-site-seo-friendly-6-wordpress-seo-tips-for-a-better-ranking/

WordPress 5.5 Update Release and its New Features

 Are you a WordPress website Developer?

Read the blog till the end to know what WordPress 5.5 has new in-store with its upcoming update, As we all know, WordPress is the most widely CMS used for website design and development due to its tremendous features, easy configuration and compatibility, and most user-friendly interface.

Offering flexibility in designing and features through millions of plugins to embed, WordPress has gained popularity amongst developers & non-developers such that over 1.3 billion websites all over the World operate through WordPress CMS.

While updates always bring in new features and improve the previous ones, WordPress is again coming up with a New Update expected to be released on August 11, 2020

Since Google latest Algorithm Updates mainly are focusing on improving User Experience, the upcoming WordPress release will help you update your WordPress Website to increase user-friendliness and site speed.

1. Lazy Load Images – WordPress is expected to improve its image formats for better web experience image formats. On page load on a device, the image resizes, scroll and orientation can vary depending upon the viewport and image attributes.
2. Default Gutenberg Editor – WordPress default Website Builder – Gutenberg is expected to have advance designing options as compared to the previous one such as inline image editing, different device website previews, smooth drag, and drop features,
3. XML Sitemaps – While sitemap upload and update were earlier handled manually or through plugins like Sitemap, All in One SEO Pack, Yoast, etc, is now expected to be a part of WordPress only. Hence, we might not need to manage it through any plugin.
4. Auto Update – Plugin & Theme  Now you can easily set your choice of plugins to auto-update without having to check for updates from time to time for new features. Similarly, to never miss any important theme update you can set your theme to auto-update.

We hope this blog helped you with the upcoming WordPress 5.5 Release. Please do share your feedback in the comment section below. 

Blog Source: https://www.aanhaservices.com/blog/wordpress-5-5-update-release-and-its-new-features/

Email Marketing & SMS Marketing

In this fast-paced digital world, Email marketing and SMS marketing are the two giants that always pitted against each other in various ways. Both are used widely by lots of small as well as big businesses across the world. However, most marketers are still unsure which marketing channel suits their business needs. When it comes to both email marketing and SMS marketing, there seems to be a lot of confusion about which channel is still viable to use. Here we will explore the importance, direct customer reach and important tools related to email marketing as well as SMS marketing.

What is Email Marketing and SMS Marketing?

Email marketing is one of the effective marketing options for small businesses. It is considered as the digital marketing strategy of sending emails to prospects and customers to promote products or services.

Sending effective marketing emails to develop relationships with potential customers or clients that further turn on-time potential customers or clients into loyal, raving fans.

On the other hand, SMS Marketing is another marketing channel that allows various businesses to send promotional campaigns or transactional messages for marketing purposes through SMS or more commonly known as text messaging.

Despite this, the marketing messages can vary from product launches, latest updates, alerts, exciting offers, sales, new lines and more.

The Importance of Email Marketing

Email marketing is often ranked as one of the top contributors to a successful digital strategy in a highly competitive digital marketplace. Here’s why:

1. Connects more reliable customers than social media

Social media is constantly growing with the total number of 1.7 billion users on Facebook and 313 million users on Twitter. However, social media still doesn’t outpace email use. Because the life span of social media posts daily fade quickly. Email Marketing provides a credible, long-lasting way to directly connect with new and existing customers.

2. Email is cost-effective

In this digital marketing world, most companies are trying hard to maximize their marketing budget while achieving overall business goals. Email marketing is one of the most cost-effective marketing strategies to reach millions of target audience globally. It is also less time-intensive as compared to traditional marketing strategies. Email marketing also generates an unbeatable ROI ( Return On Investment).

3. Reach endless mobile customers with email marketing

The number of mobile users has tremendously increased over the years. In 2020, the number of smartphone users has surpassed five billion. With that in mind, the businesses can effortlessly reach 2.6 billion email users with email marketing. It is a great opportunity for small businesses to create email content with responsive design and to reach out and engage with customers.

4. Email ties all your marketing techniques together

You can easily promote your every marketing strategy via email. For instance, if you have created content for your blog share it with your subscribers via email, invite subscribers to join social media contest you have launched via email, send a product email to subscribers to drive traffic to your website. As you can see, you can tie all your marketing techniques together while making the email center of your marketing strategy.

What tools do businesses use for successful Email & SMS Marketing?

There are thousands of ways businesses can use different tools for effective Email and SMS marketing:

Email Marketing

• Constant Contact
• SendInBlue
• GetResponse
• ConvertKit
• MailChimp

SMS Marketing

• Trumpia
• Message Launch
• EngageBay
• Slick Text
• JookSMS

To grow your business, it’s time to start making a plan for implementation. If you want to have a successful email as well as SMS marketing campaigns set up by 2020, you’ll first need to start identifying the best tools, techniques, and methods to influence more conversions over time.

However, the great way to build brand awareness, and award customer loyalty is by leveraging SMS with email. By incorporating email and SMS marketing together, you can meet customer preferences, provides top-notch services and empower your customers with quality content.

Goals and Planning - Digital Marketing Blog - Aanha Services

Well, the most important factor in planning your Career, according to me, is SELF-GROWTH

“Set your goals

THINK

What’s your yearly goal? Then, what should be your monthly goal?

Targets for each week to achieve that monthly goal “

Follow this and you will surely be a step closer to achieving your Goal along with Self-Growth and Satisfaction.

Let us first know if you are a Service class person or a Business Class individual.

Service Class? Okay, here’s what I have for you.

Well, thinking from a job perspective, commitment towards your company comes first. At the same time, personal growth is another BIG concern.

Definitely, a versatile person with more skills and excellence is selected in an interview as when compared to a person with a limited skill set. But at the same time, adding skills without excellence wouldn’t lead you far and is a big NO-NO. Just increasing the length of your resume or CV with multiple skills without any experience of the same won’t be beneficial. However, a few skills with hands on experience, is the KEY.

Being dedicated towards your company, it is also important to work on your self-growth.

(which will again help in benefitting your company with your inputs)

Why? Confused?

Just think! What if you are perfect in a particular skill and get selected for it and working for over 10 years on the same while you miss on the latest advancements in your field that may include languages which are better and make your work easier? How bad would it be that you are unaware of them? Feeling odd? What you have gained in the last 10 years, your junior might gain in just 4?

Since in this tech savvy world, advancement in technology is growing vertically. One needs to update himself/herself with the growing technology, else you might see your juniors at a higher post/designation and salary in few years of your working and that will be because you lack skills. Be keen in serving your company with the best possible solutions at all times, with latest and fast technologies. Stay up to date with upcoming technologies and know their pros and cons.

I hope a small thought over this leads you towards your Goals & Success.

Business Class? Running a start-up or a well settled business in order to grow, here’s what I have for you.

Well, to increase your overall business growth, it is important for you to grow personally and that is how you raise your business too.

Focus on your “5-year plan” and the steps you need to follow to achieve it in the prescribed time.

What should you do to achieve it?

THINK, RESEARCH, ANALYZE, STRATEGIZE and plan accordingly.

At the end of the day, think “What work did I do today”, and if you have the answer, GREAT, it’s time to analyze whether it is leading to your goal or not.

But what if it takes you 5 minutes to think and know that you haven’t really worked on your job well, instead you were so busy managing others such that your input as an individual was close to zero. Not so happy? Are you satisfied?

Think about your input as an individual. Your personal growth is important to achieve your business goals and elevate it. What is the point of just managing while you can’t give inputs to your own business? Adding new vertices or innovating a bit more works only when you have the capacity to absorb it into your business.

It’s time to first organize your business structure in such a manner that involves 20% of your management skills and 80% of your work power to achieve the goals.

“It’s only your learnings that can increase your business exponentially”

Stay updated with the latest technologies, methods and services that your competitors may already be offering to their clients or customers. Also analyze, to provide the best services to your clients. Take time, invest in research and development to come out with the best possible solutions and services for your customers and see yourself achieving your business goals in minimal time.

Source: https://www.aanhadigital.com/goals-and-planning/

What is Digital Marketing? Benefits | Aanha Services

Ever heard of the term Digital Marketing or Online Marketing? But don’t know exactly what it is or it’s benefits.

What is Digital Marketing?

Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing, etc.

I have often heard that by digital marketing, most people understand just one word that is SEO, hardly knowing what it exactly is. So, for everyone who is unaware of what exactly Digital Marketing is, I hope this blog helps you to understand it better and in the simplest way.

Let’s start from a very basic question.

Suppose you want to purchase a product e.g. ‘phone’

What’s the first thing most people do, they Google it, right?

Ever thought, from where is google providing million results (e.g. About 25,27,00,00,000 results (0.48 seconds)) for just one keyword, “buy phone”.

Well, Google’s database is loading and crawling through millions of websites created either by you or by billions of people living in this world.

But how does it decide to show one website at the first rank out of the billions which are most relevant to that keyword? e.g. in the image 1 you see “Flipkart”, “amazon”, “91mobiles.com”

Now, that’s what digital marketers do. They work on your business website to make it rank amongst the top 10 searches of Google to which 95% of searchers respond.

A fact says “More than 70% of people click on the 1st link on Google”

Wondering how to rank your website on Google’s first page through Internet Marketing?

Well, to rank your website, Google has made certain factors which decide websites that contain the most relevant information based on the search.

But first and foremost, to start marketing your business online, you need to have a good Website for your business. But that’s not it.

Simply creating your website and not marketing it would lead you towards no results.

Did you know? On an average a website visitor doesn’t spend more than 30 seconds on a website to find it’s relevant content. So, it is utterly important to grab your customer in just 30 seconds by providing the best and relevant content or you lose a potential customer forever.

Here’s a list of few basic Digital Marketing Services you can start off with to promote your business (to know what exactly every service is, you can see the images attached for your reference):

1. SEO (Search Engine Optimization) – Organic search results, mainly based on keywords, content quality and type. (refer pic 1)
2. SEM (Search Engine Marketing) – Paid search results, based on keywords (refer pic 2)
3. SMM (Social Media Marketing) – Facebook, Instagram, LinkedIn etc. i.e. using social media platforms to reach to your potential customers
4. YouTube – To reach out to your customers through videos on your YouTube Channel
5. Emails & SMS – Spreading awareness about your business through emails & SMS
6. In stream Application advertisements on mobiles
7. Sell your products on ecommerce platforms

and much more.

Living a technology dominant life today, we must understand that almost 70% of the world uses Internet to look for a product/service of their choice. Digital Marketing is one way to enhance your business among all these people. People become more aware of your business and tend to buy or use your product/service. A good and organic online presence not only gives you more customers but also builds your brand. There is no negative to this form of marketing.

It is in fact a thoughtful and successful form of investing into marketing. You can ensure great returns on your investment here and also mould things based on your marketing budget.

I hope my article makes you informed of Digital Marketing (Internet Marketing) and how advantageous it can be for your business.

Note: The results and numbers are just for reference purpose and may vary with time.

Pic 1 - SEO Organic Result

Pic 2 - SEO Paid Result

Blog Source: https://www.aanhaservices.com/blog/digital-marketing/