Goals and Planning - Digital Marketing Blog - Aanha Services

Well, the most important factor in planning your Career, according to me, is SELF-GROWTH
“Set your goals
THINK
What’s your yearly goal? Then, what should be your monthly goal?
Targets for each week to achieve that monthly goal “
Follow this and you will surely be a step closer to achieving your Goal along with Self-Growth and Satisfaction.
Let us first know if you are a Service class person or a Business Class individual.
Service Class? Okay, here’s what I have for you.
Well, thinking from a job perspective, commitment towards your company comes first. At the same time, personal growth is another BIG concern.
Definitely, a versatile person with more skills and excellence is selected in an interview as when compared to a person with a limited skill set. But at the same time, adding skills without excellence wouldn’t lead you far and is a big NO-NO. Just increasing the length of your resume or CV with multiple skills without any experience of the same won’t be beneficial. However, a few skills with hands on experience, is the KEY.
Being dedicated towards your company, it is also important to work on your self-growth.
(which will again help in benefitting your company with your inputs)
Why? Confused?
Just think! What if you are perfect in a particular skill and get selected for it and working for over 10 years on the same while you miss on the latest advancements in your field that may include languages which are better and make your work easier? How bad would it be that you are unaware of them? Feeling odd? What you have gained in the last 10 years, your junior might gain in just 4?
Since in this tech savvy world, advancement in technology is growing vertically. One needs to update himself/herself with the growing technology, else you might see your juniors at a higher post/designation and salary in few years of your working and that will be because you lack skills. Be keen in serving your company with the best possible solutions at all times, with latest and fast technologies. Stay up to date with upcoming technologies and know their pros and cons.
I hope a small thought over this leads you towards your Goals & Success.
Business Class? Running a start-up or a well settled business in order to grow, here’s what I have for you.
Well, to increase your overall business growth, it is important for you to grow personally and that is how you raise your business too.
Focus on your “5-year plan” and the steps you need to follow to achieve it in the prescribed time.
What should you do to achieve it?
THINK, RESEARCH, ANALYZE, STRATEGIZE and plan accordingly.
At the end of the day, think “What work did I do today”, and if you have the answer, GREAT, it’s time to analyze whether it is leading to your goal or not.
But what if it takes you 5 minutes to think and know that you haven’t really worked on your job well, instead you were so busy managing others such that your input as an individual was close to zero. Not so happy? Are you satisfied?
Think about your input as an individual. Your personal growth is important to achieve your business goals and elevate it. What is the point of just managing while you can’t give inputs to your own business? Adding new vertices or innovating a bit more works only when you have the capacity to absorb it into your business.
It’s time to first organize your business structure in such a manner that involves 20% of your management skills and 80% of your work power to achieve the goals.
“It’s only your learnings that can increase your business exponentially”
Stay updated with the latest technologies, methods and services that your competitors may already be offering to their clients or customers. Also analyze, to provide the best services to your clients. Take time, invest in research and development to come out with the best possible solutions and services for your customers and see yourself achieving your business goals in minimal time.

What is Digital Marketing? Benefits | Aanha Services

Ever heard of the term Digital Marketing or Online Marketing? But don’t know exactly what it is or it’s benefits.

What is Digital Marketing?

Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing, etc.
I have often heard that by digital marketing, most people understand just one word that is SEO, hardly knowing what it exactly is. So, for everyone who is unaware of what exactly Digital Marketing is, I hope this blog helps you to understand it better and in the simplest way.

Let’s start from a very basic question.
Suppose you want to purchase a product e.g. ‘phone’
What’s the first thing most people do, they Google it, right?
Ever thought, from where is google providing million results (e.g. About 25,27,00,00,000 results (0.48 seconds)) for just one keyword, “buy phone”.
Well, Google’s database is loading and crawling through millions of websites created either by you or by billions of people living in this world.
But how does it decide to show one website at the first rank out of the billions which are most relevant to that keyword? e.g. in the image 1 you see “Flipkart”, “amazon”, “91mobiles.com”
Now, that’s what digital marketers do. They work on your business website to make it rank amongst the top 10 searches of Google to which 95% of searchers respond.
A fact says “More than 70% of people click on the 1st link on Google”
Wondering how to rank your website on Google’s first page through Internet Marketing?
Well, to rank your website, Google has made certain factors which decide websites that contain the most relevant information based on the search.
But first and foremost, to start marketing your business online, you need to have a good Website for your business. But that’s not it.
Simply creating your website and not marketing it would lead you towards no results.
Did you know? On an average a website visitor doesn’t spend more than 30 seconds on a website to find it’s relevant content. So, it is utterly important to grab your customer in just 30 seconds by providing the best and relevant content or you lose a potential customer forever.
Here’s a list of few basic Digital Marketing Services you can start off with to promote your business (to know what exactly every service is, you can see the images attached for your reference):
  1. SEO (Search Engine Optimization) – Organic search results, mainly based on keywords, content quality and type. (refer pic 1)
  2. SEM (Search Engine Marketing) – Paid search results, based on keywords (refer pic 2)
  3. SMM (Social Media Marketing) – Facebook, Instagram, LinkedIn etc. i.e. using social media platforms to reach to your potential customers
  4. YouTube – To reach out to your customers through videos on your YouTube Channel
  5. Emails & SMS – Spreading awareness about your business through emails & SMS
  6. In stream Application advertisements on mobiles
  7. Sell your products on ecommerce platforms
and much more.
Living a technology dominant life today, we must understand that almost 70% of the world uses Internet to look for a product/service of their choice. Digital Marketing is one way to enhance your business among all these people. People become more aware of your business and tend to buy or use your product/service. A good and organic online presence not only gives you more customers but also builds your brand. There is no negative to this form of marketing.
It is in fact a thoughtful and successful form of investing into marketing. You can ensure great returns on your investment here and also mould things based on your marketing budget.
I hope my article makes you informed of Digital Marketing (Internet Marketing) and how advantageous it can be for your business.
Note: The results and numbers are just for reference purpose and may vary with time.

Pic 1 - SEO Organic Result

seo organic result

Pic 2 - SEO Paid Result

seo paid result


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