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It is very obvious that search engines work on keywords, however, your content’s authenticity can leave a good impact on users. However, users look for elaborated information while they are searching for any topic. Even though your website is present on the first page but does not provide valuable information then it won't work.
What is the Helpful Content Update?
A search engine like Google takes the initiative to reward content that delivers readers a good experience. Further, it gives more preference that content should be ideally written for the users, not for the purpose to rank on search engines. Therefore, the content that is up to mark will usually appear on the first page of search engine results. However, this particular update launches a new site-wide signal that is primarily concerned with the ranking of website pages. Afterward, it recognizes the content that is providing beneficial information to the users. However, those websites that don't give any beneficial information will more likely doesn't perform well on SERPs. As a result of this, it would be better to remove unhelpful content as it plays a key role to rank higher in the search engine.
How did your website get bad have an impact on this update?
Unhelpful Content:
When it surrounds by unhelpful content written by those individuals that don't have a good experience then it lacks value. In addition, if the content is written following outdated SEO algorithms then it will not give you the great results that you are expecting. Due to all these reasons, you should give emphasis writing good content so that the users can solve their queries. Nowadays, it is very easy to copy-paste content from other websites as it isn't going to help you in any case. Therefore, you must try to write the content in a way that can help the users in the best way possible not to please search engines.
Besides this, you can implement the technique of EAT (Expertise, Authoritativeness, and Trustworthiness). When these qualities are missing then it will leave a bad impact on your website. Another vital thing is that you should never forget that the relation of this update is site-wide. The term side-wide signifies that if you create an ideal article for your leading topic then the low-quality content will become a major factor that will lower the rankings of the website. Here are some of the niches that get adversely impacted by this update-
Shopping
Arts/Entertainment
Tech & Tech-Related Companies
Online Education Sites
Product Reviews Site
One of the prominent reasons why these niches get affected the most is because they lack quality content on their website. As their primary objective is to attain a good position in search results rather than helping users. Apart from ranking, it is also essential to provide authentic information. Hence, you must consider all these attributes so that you can become a good source of providing information for users.
How can HCU 2022 uplift your ranking?
Helpful Content
The Google helpful content update gives more preference to write for the people first. When you provide in-depth details then users can enhance their knowledge related to a new topic. Moreover, you should plan your content in a manner where users understand can easily decipher what you are informing them. However, the primary objective is to give a delightful experience while reading your article. Besides this, there are many individuals who use methods like keyword stuffing and spin articles so that they can rank higher in SERPs. However, these methods don't work for you as they will fall under spamming activities.
How can you protect your website from penalties?
If you want to protect your website from the penalties consider these points.
Write for your users first, not to upgrade your website's ranking in SERPs
Don’t write content on numerous topics with the mindset that one can rank in search results.
No need to take support of plugins that will help you to produce content on various topics.
Writing the same content and not adding your personal touch.
Don’t write content by following Google's preferred word count.
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